From the Studio of {your name}

{City}, {State}, {Country}

May 5th, 2022

Hello There,

Thank you so much for stopping by this page!

I am currently giving away a limited number of art prints of my new {collection name} Collection for {FREE/a discounted price}.

I know I sound crazy …

Why would I even think of doing something like that?

LET ME EXPLAIN WHY I'M DOING THIS...

There are two reasons this offer makes perfect sense to me:

FIRST

{reason that benefits the reader}

Examples...

[I believe that the artwork you choose to surround yourself with should speak to you, and say something about you. It is my goal that my art evokes calm and peaceful emotions, helping you feel centred and grounded in your own space. This collection is quite simple, to go with any design style so you can bring that peace and calm into a little corner of your own home.]

[The past 2 years have thrown negativity and uncertainty at us from all angles.  It's been difficult for everyone in all kinds of ways. So quite simply, I wanted to help spread positivity and creativity worldwide by offering my 8x6 inch art prints for free.]

THEN

{Reason that benefits you, the artist}

Examples...

[I just recently put in my notice with my job, I've decided to finally make the leap and pursue my dream of becoming a full-time artist! I've been doing art on the side for years but have never before committed to going all in. Giving away this collection for free helps me to get my name out there, and get my artwork into your hands and homes! It helps me extend my reach, and connect with more people. My goal is to touch the lives of as many people as possible and I hope that my art connects with you!]

[On a more selfish note, I just want my art in the hands of as many people as possible. This helps people know about me and my work, but at the same time helps spread my messages of positivity and creativity. Honestly, I just want to make a great first impression on you. What better way than to let you try my art for free? Perhaps one day you'll come back to me and ask for a larger print, or maybe even some original artwork.

(No pressure though, of course!)]

So…

Below this letter, I’ve laid out the details of my collection and would like you to pick your favorite print to take home.

(I can only offer 1 per person I’m afraid)

Numbers are limited, so this page and offer will be taken down the moment the last one has gone.

BUT, I ALSO HAVE THE BEST GUARANTEE YOU’LL EVER SEE …

I fully guarantee you’ll love what you receive or I’ll refund your shipping & handling and you can keep the print anyway (or gift it to a loved one).

I love creating my art, so I want you to love what you receive just as much as I love creating it - that’s why offering this guarantee makes sense to me.

All you’d have to do is contact me directly using the details on your receipt and I’ll give you back every penny. Which I’m grateful to say has never had to happen yet!

So this truly is a risk-free offer. (Just a heartfelt piece of art from me to you!)

My true hope is that you’ll love what you receive and this will be the beginning of a great relationship for years to come.

Sounds fair right?

If this sounds like something you are interested in, here are the next steps …

- Scroll below this letter

- Choose your favorite print below

- Fill out the form and enter your address on the following page

- Pay just $5.90 for shipping and handling to make sure your art gets to you safely

- Receive your new piece of art and have it on your wall in 14 days or less

If you have any questions please reach out at {Email address}

Thank you so much for taking the time to read this letter, I can’t wait to get your new piece of art to you!

{Name}